Design – Paulo Tonn

Via Viv Studios
Film production studio founded by Vivian Nguyen, an assistant editor at Tyler Perry Studios. Before designing the logo, Vivian provided a few words on her role as an editor, how she works with others on the production team, and how she defines aesthetics.

Logo Design, Atlanta, GA

Driven Motorsports
Based in Oceanside, New York, the fellows at Driven Motorsports specialize in perfomance upgrades and fabrication. Since early 2020, they have been top-rated car specialists in Long Island.

Brand Design, Oceanside, NY

Le Song | Chelsea Market
As one of the few full-sized restaurants in Chelsea Market with an entrance to the street, Le Song has attracted tourists and locals alike to enjoy its bohemian ambiance.

Le Song is a French bistro offering unique twists on French and Vietnamese cuisine. Whether you are there for the comfort food, the stacked bar, the airy space, or the live music, you will find yourself in a place seemingly far from New York.

Logo + Interior Design, New York, NY

Juli's Tutorial
Empowering and educating kids from K-12, Juli's Tutorial is a Bangladeshi-owned program offering help with homework, SAT, and Regents prep. As a business making a mark in their local community, they sought a friendly and distinct brand identity.

Brand Design, Brooklyn, NY

Calito | Canal Street Market
The goal for Calito's identity was to be familiar and unmistakable. This approach employed clean type and tight color-use. Offering California-style tacos and burritos, Calito was the first Mexican food pop-up in Canal Street Market.

Brand Design, New York, NY

Biking Barber
Back when I was a bike messenger for Uber, I had a side-hustle of house-call haircuts. I found myself biking all over the city for those who wanted a fresh fade.

This inspired Biking Barber, an app that cuts the cost spent on a regular house-call barber service. Time and money spent on heavy traffic, parking, maintenence, and subway fares are cut. To be a Biking Barber, you must have the legs of a racehorse, but the hands of a dancer.

Brand Design, New York, NY